SUBARU EXTENDS SPONSORSHIP WITH NSP, PSIA, ANS AASI FOR FIVE MORE YEARS
August 15, 2006 – Lakewood Colorado -- The National Ski Patrol (NSP), Professional Ski Instructors of America (PSIA), and American Association of Snowboard Instructors (AASI) announce that they will receive continued support from Subaru of America, Inc. The new five-year agreement with Subaru brings the total number of years of their partnership with NSP, PSIA and AASI o sixteen, an impressive length of time in the world of sponsorships.
“The long-term success of the partnership is due to mutual commitment and significant contributions to the benefit of all partners,” says NSP interim executive director, Mark Dorsey. “We’re grateful to Subaru for their dedication to the relationship and look forward to it continuing long into the future.”
New support to the program includes the Subaru funded development of a new consumer-oriented, animated micro site within the NSP, PSIA and AASI and web sites, called “Yür Mountain,” which will officially launch with the start of the 2006/07 snowsports season. This is an entertaining and educational “generic” mountain setting that demystifies the experience, particularly for first-timers. The tone of the site is aimed at a “tweener” audience and their parents, to help motivate them to go out and enjoy skiing and riding. Of course, everyone arrives at Yür Mountain in a Subaru Tribeca or Subaru Outback. PSIA, AASI and NSP will promote Yür Mountain to consumers this fall.
“The relationship that Subaru has fostered with the NSP, PSIA and AASI is a benchmark for marketing affiliation success unmatched to date in the automotive industry,” said Tim Mahoney, senior vice president and chief marketing officer, Subaru of America, Inc. “We are truly grateful to our partners at the NSP, PSIA and AASI for allowing us to showcase our Subaru Symmetrical All-Wheel-Drive products in an authentic and credible way.”
About Subaru of America, Inc. Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics calendar year-end 2005. For additional information visit www.subaru.com.